Finally get the buy-in you need to do amazing marketing— your way.
Your boss hired you to handle marketing, so why are they second-guessing your plans?
You're wasting your time carrying out directives you know won't move the needle, while your fresh ideas get shot down or ignored.
No more. Learn the 3-step technique for communicating your plans in a way that earns leaders' trust—so you have space to show them what an amazing marketing plan can do.
even when the boss "doesn't get" marketing

I've been on both sides of the marketing desk—as a creator and as a director.
I know how frustrating it is when a boss who "doesn't get marketing" hobbles their creatives.
And I know the fears your boss is facing and the psychology to help them relax their grip and let you do the job you were hired to do.
This is the guide I wish I'd had when I was in your shoes.
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